790 Media Partner Index

The following lists of media campaign partners come from the promotional materials for Special Edition DVD booklets.

The Fellowship of the Ring

Supported by an epic advertising and promotional campaign!

Over 135 million impressions reaching 80% of target more than 5 times!

Network Television (:30/:60 spots)

  • NBC
  • CBS
  • The WB
  • UPN
  • Fox
  • ABC
  • Monday Night Football

Cable Television (:60 spots)

  • USA Network
  • TNT
  • MTV
  • 1VH Music First
  • E-Entertainment Television
  • Discovery Channel

National Print Campaign

  • Time
  • People Weekly
  • Entertainment Weekly
  • DC
  • Rolling Stone

Promotional Partners

  • Air New Zealand
  • 100% Pure New Zealand
  • Verizon Wireless

The Two Towers

Supported by an epic advertising and promotional campaign.

Over 250 million impressions!

Network Television (:30/:60 spots)

  • NBC
  • CBS
  • The WB
  • UPN
  • Fox
  • ABC
  • Monday Night Football

Cable Television (:60 spots)

  • USA Network
  • TNT
  • MTV
  • 1VH Music First
  • E-Entertainment Television
  • Discovery Channel

National Print Campaign

  • Time
  • People Weekly
  • Entertainment Weekly
  • DC

Promotional Partners

  • Air New Zealand
  • Chrysler
  • 100% Pure New Zealand
  • Verizon Wireless
  • 7 Up
  • Duracell

The Return of the King

Armed with Spectacular Selling Tools

Backed by an epic advertising and promotional campaign.

Over 1.3 billion impressions reaching 95% of target more than 13 times!

Network Television (:30 and :15 spots)

  • NBC
  • CBS
  • ABC
  • Fox
  • UPN
  • The WB

Cable Television (:30 and :15 spots)

  • MTV
  • USA Network
  • TNT
  • 1VH Music First
  • E-Entertainment Television
  • ESPN

National Print Campaign

  • Entertainment Weekly
  • People Weekly
  • Time

Promotional Partners

  • Verizon Wireless
  • Duracell
  • Air New Zealand
  • 100% Pure New Zealand