131 DVD Theatrical: FOTR*

Additional details and images forthcoming.

Marketing The Fellowship of the Ring Theatrical Edition

FOTR Theatrical Edition Versions

The Theatrical Edition was available in a variety of media and language formats. (The acronym “srp” stands for Suggested Retail Price.)

  • Widescreen DVD – #N5542.
  • Fullscreen DVD – #N5413.
  • Fullscreen VHS – #N5415.
  • Spanish subtitled VHS – #N5412.
  • DVD $29.95 srp.
  • VHS $22.94 srp.

FOTR Theatrical DVD Release ~ Paper Press Kit


  • Embossed front with red foil accents.
  • Two die-cut pockets inside, with red foil accents.
  • Each pocket tab features three iconic images from the film: Frodo and the One Ring at Bag End, RingWraiths on horses, Arwen and Frodo racing to Rivendell, Aragorn, Gandalf, and Galadriel at her mirror.
  • New Line home Entertainment logo and copyright/trademark information on the back cover.

Information Packets (five)

  • Middle-earth Comes Home. The Lord of the Rings: The Fellowship of the Ring arrives on DVD and VHS August 6th. “Special Extended Edition” to follow November 12. (Five pages, printed on cream parchment letterhead with tan Middle-earth map background details and gold foil accents that match the patterns on the press kit folder.) Includes sections on the Special Extended Edition release; background on the film, its award nominations, and awards won; film synopsis; about New Line Home Entertainment; and media contact information.
  • DVD Fact Sheet. (Three pages on the cream letterhead.) Details on the various video formats available, release dates, and special features, plus a section about New Line Home Entertainment.
  • DVD/VHS Promotional Partners. (Three pages on the cream letterhead.) Information on national promotions and partnerships for the DVD/VHS release: Kia Motors America, Nokia and Cricket, Air New Zealand and Tourism New Zealand, Gateway/Intel, coupon book (a 28-page booklet packaged with both VHSs and DVDs). Additional sections on the release, national sweepstakes program (AOL and EA GameSpot), and New Line Home Entertainment.
  • One Film To Rule The Movie Award Season. The Awards of “The Ring.” (Four pages on the cream letterhead.) Awards from various organizations: Academy of Motion Picutre Arts and Sciences, American Film Institute, British Academy of film and Television Arts, Hollywood Foreign Press Association, National Board of Review, Guild Awards (various), Critics Associations.
  • New Line Cinema Executive Biographies. (Four pages, printed on white paper, page 1 with silver and black foil accents..One-paragraph profile of the 19 main personnel of New Line Cinema, from Stephen Einhorn (President and Chief Operating Officer) to Adrianna Krikl (Director, Creative).

Slides (10)

  • VHS box
  • DVD case
  • Hobbits on Weathertop
  • Sam and Frodo
  • Frodo and Gandalf in the Mines of Moria
  • Aragorn
  • Peter Jackson
  • RingWraiths on horses in the river
  • DVD interactive menu screen shot – Frodo
  • DVD interactive menu screen shot – The Ring

8×10 black and white photograph (one photo with two images)

  • Photo envelope with LOTR/FOTR wordmark and New Line Home Entertainment logo.
  • Top: Director/Writer/Producer of “The Lord of the Rings” Peter Jackson
  • Bottom: Galadriel (Cate Blanchette) wishes Frodo (Elijah Wood) well on his journey in New Line Cinema’s epic adventure, The Lord of the Rings: The Fellowship of the Ring.
  • Photo is marked with LOTR/FOTR wordmark and New Line logo. Photos: Pierre Vinet / New Line

Other Items

So versions of this press kit also included a very rare and unusual “oragami-style” circle printed on both sides, which folds into a square. (See the second item down on this Tickets & Invitations page of Springlering’s Virtual Museum.) It was designed as an invitation to Middle-earth for the release of the FOTR DVD and VHS.

FOTR Theatrical DVD Release ~ Digital Asset Kit

To my knowledge, no Digital Asset Kit (i.e., on CD-ROM) was issued specifically for The Fellowship of the Ring. However, a complete digital assets inventory for FOTR (and TTT) Theatrical and Extended editions were included in the very rare Digital Asset Kit for The Return of the King. Also, images of FOTR Theatrical edition products were included in the slides from the paper press kit detailed above.

Official Promotional P.O.P. (Point Of Purchase) Kit

For each film in The Lord of the Rings trilogy, the official DVD/VHS merchandising release kit was shipped to merchandising outlets and stores where LOTR video products would be sold. These kits – also known as Point of Purchase (or P.O.P.) kits – were shipped in custom-size cardboard boxes, and included a set of 12 pins/badges plus a combination of other promotional items for the store (such as posters, self-talkers, and window clings).

The P.O.P. kit for The Fellowship of the Ring included:

  • Custom box.
  • 12 rectangular character pins.
  • 1 Theatrical poster (character composite).
  • 1 rectangular-shaped vinyl window cling of the composite character poster.
  • 1 copy each of 4 different mini-posters.
  • 4 identical point-of-sale shelf tags that feature The One Ring in Frodo’s open hand.

Custom shipping box (SIZE).

12 Individual character pins (2 x 3) with the caption, “On DVD and VHS August 6.”

  • Aragorn
  • Arwen
  • Bilbo
  • Boromir
  • Frodo
  • Galadriel
  • Gandalf
  • Gimli
  • Legolas
  • Merry and Pippin
  • Sam
  • Saruman

Full-size poster (27×40) of the movie release key art (character composite on the top with Ringwraiths on horses on the bottom).

Four mini-posters (13×19), each with large character portraits along with a smaller inset image.

  • Frodo, with inset of Frodo and Sam hiking out of the Shire.
  • Gandalf holding The One Ring with tongs, with inset of Gandalf leading the Fellowship in the Mines of Moria.
  • Aragorn and Arwen, with inset of the two of them on the bridge at Rivendell.
  • The RingWraith hunting for the Hobbits, with inset of the RingWraiths on horses at the river.

Point-of-sale shelf-talker (7 wide x 8.75 tall – with 5.75 inches at the bottom to overhang the shelf and the top 3 inches for taping to the shelf), with a die-cut shape of a half-circle atop a rectangle shape and artwork featuring Frodo’s hand holding the One Ring.

Window cling (8 x 10) featuring key art poster.

Other Items

Print Ads

Images and details forthcoming.


Images and details forthcoming.


Images and details forthcoming.

Other Items

Images and details forthcoming.