121 The Fellowship of the Ring*

The Fellowship of the Ring

FOTR Press Kits 1

Film Release Press Kits and Promos

This page is for press/promotional materials that were issued for the release of The Fellowship of the Ring film in theatres. For materials issued to promote the release of the DVDs and VHS editions, see the Theatrical: FOTR and Special: FOTR marketing pages.

Digital Press Kit (CD-ROM)

Photography and Special Materials

FOTR Press Kits 2

Overview

The Fellowship of the Ring digital press kit contains 2 discs.

Disk One is Publicity Stills (38 photographs).

Disk Two includes:

  • Press Notes (83 pages)
  • Special Effects Stills (8 photos)
  • Special Materials (10 items – character family tree, statistics, title treatment, map, 6 key art posters)
  • Downloadable Trailer (3 sizes)
  • Scenic and Travel Stills (9 photos featuring New Zealand sites used in the film)

Rarity and Value This FOTR CD-ROM set has consistently proved to be the most rare basic press kit among the 3 films, typically showing up on eBay once every few months on auction, or in a seller’s store, and often selling in the $40-$50 range.

Detailed List of Contents

Folder: The Fellowship of the Ring contains 2 discs in a printed cardstock, two-pocket sleeve. The front cover of the sleeve features the character composite key art for Fellowship.

Interface: 16-second introduction of The One Ring spinning. Background is an olive green map of Middle-earth, plus an overlay of Gandalf the Grey on the lower left.

Disk One is Publicity Stills from the film (38 photographs in TIF format).

Disk Two includes:

Press Notes (83 pages)

  • Introduction to The Lord of the Rings
  • Taking on Tolkien:  Peter Jackson Brings the Fantasy to Life
  • Many Cultures of the Ring:  The Cast and Characters
  • Imagining Middle-earth: The Design
  • WETA Gets to Work
  • From Hobbits to Elves: The Costumes and Make-Up
  • Breaking Digital Ground: Visual Effects
  • Into the Ring’s Evil: Stunts and Action
  • The Music of The Fellowship of the Rings
  • Middle-earth Down Under: New Zealand
  • Cast of Characters
  • The Filmmakers
  • Main Credits
  • End Title Credits

Special Effects Stills

8 photos

Special Materials

10 items – character family tree, statistics, title treatment, map, 6 key art posters

Downloadable Theatrical Release Trailer

2 minutes 51 seconds (3 sizes – 240×117, 320×156, 640×320)

Scenic and Travel Stills

9 photos featuring New Zealand sites used in the film – 6 scenes and New Zealand locales + 3 generic locales

  • Gandalf – Tongarivo
  • Amon Hen – Paradise, Glenarchy, south Island
  • Galadriel’s boat
  • Anduin River
  • Hobbiton
  • Gandalf at Caradhras / Mount Owen
  • Generic locales – Queenstown, Mitre Peak

Paper Press Kit

FOTR Press Kits 3

Production Notes (UK)

From the UK – Stapled booklet of Production Notes, A4 (8.25″ x 11.75″). Cover plus 42 pages. Full-color printed front with FOTR key art, plus title and some credits on the back cover. Content does not include Main Credits and End Credits.

  • Introduction to The Lord of the Rings
  • Talking on Tolkien: Peter Jackson Brings the Fantasy to Life
  • Many Cultures of The Ring: The Cast and Characters
  • Imagining Middle-earth: The Design
  • WETA Gets to Work
  • Middle-earth Down Under: New Zealand
  • From Hobbits to Elves: The Costumes and Make-Up
  • Breaking Digital Ground: Visual Effects
  • Into The Ring’s Evil: Stunts and Action
  • Cast of Characters
  • The Filmmakers

Pins/Badges

There are 4 pins rectangular pin-back badges that were issued to theatres and other businesses to promote the upcoming release of FOTR in theatres. Their artwork, slogans, and rounded-off dimensions are:

  • Generic “key art” composite poster – “The Lord of the Rings: The Fellowship of the Ring.” [2″ W x 3″ H]
  • Frodo holding The One Ring – “One Ring To Rule Them All. The Trilogy Begins December 2001.” [2″ W x 3″ H]
  • The Fellowship in their boats, approach the Argonath – “The Legend Comes To Life. The Lord of the Rings: The Fellowship of the Ring. In Theatres December 19th.” [2″ W x 3″ H]
  • Silhouettes of the Fellowship (plus Bill the Pony) walking along a hilltop – “The Lord of the Rings: The Fellowship of the Ring. Advance Tickets Now Available. Opens December 19 At Theatres Everywhere.” [3.25″ W x 2″ H]

Window Clings and Posters

Images and additional details forthcoming.

Window Cling

The movie promotional window cling is 10.625″ x 8″ with same artwork as the rectangular pin with the Fellowship in silhouette, hiking along a hilltop with the mountains in the background.

Official Theatre Posters

  • Teaser poster = The Argonath
  • Theatrical poster = Character composite

Other Promotional Items (US)

Images and additional details forthcoming.

In-Theatre Marketing and Promotions Guide

Cover letter plus brochure/poster that is the size of three letter-size sheets wide and two sheets high. Folded in half, and then tri-fold.

Outside Artwork – Tri-Folder Letter-Sized  Brochure

  • Outside Panel 1 – Back Panel – Hobbits, Film Facts, Marketing Materials Available.
  • Outside Panel 2 – Back Cover – Entry and Contest Guidelines
  • Outside Panel 3 – Front Cover – The Argonath key art. “In-Theatre Marketing and Promotions Guide.” “Enter to win cash and prizes valued at over $25,000!”
  • Inside Panel 1 – Arwen, Prizes.
  • Inside Panel 2 – Aragorn.
  • Inside Panel 3 – Gandalf, Ringwraiths, Orcs.

Inside Artwork – Full-Sized Poster

  • Photos at top – Frodo, Gandalf, Boromir, Galadriel, Gimli, Legolas.
  • Left half – Contest Group I. 1-Concession Decoration and Programs. 2-Customer Contest Promotions. 3-Employee Participation. 4-Box-office, Lobby and Theatre Decorations.
  • Right half – Contest Group II. 1-Community Outreach. 2-Licensees. 3-Media Promotions. 4-National Partners. 5-Other Business Cross-Promotions.

Strewn throughout the brochure are series of “Hobbit Rules” and “Wizard Tips.”

Houghton-Mifflin Promotional Brochure

“On December 19 the Book of the Century becomes the Motion Picture Trilogy of the Decade … And the Publishing Event of the Year” (front cover).

Tri-fold brochure, nearly letter size (8.125″ x 10″). Inside bottom has portraits of various characters and the actors who portray them: Aragorn, Elrond, Arwen, Legolas, Gi8mli, Boromir, Frodo, Gandalf, and Bilbo.

  • Outside Panel 1 – Also Available in Fall 2001: The Hobbit, Unfinished Tales.
  • Outside Panel 2 – Back Cover – Fall Marketing Countdown! Major national publicity and advertising, in-store promotion material, traffic-stopping floor displays, ordering information.
  • Outside Panel 3 – Front Cover.
  • Inside Panel 1 – Now a Major Motion Picture Trilogy: The Lord of the Rings.
  • Inside Panel 2 – Opens in Theatres December 19: The Lord of the Rings, The Fellowship of the Ring Visual Companion by Jude Fisher
  • Inside Panel 3 – From New Line Cinema: The Lord of the Rings Official Movie Guide by Brian Sibley.

International Promotional Items

Flyers, Brochures, Photo Cards

Asia – flyer in English (5.75″ x 8.25″). Numbered edition. Front design: key art with The Argonath. Back design: thumbnail photos of Frodo, Arwen, Legolas, Gandalf, Aragorn, and Orcs. One paragraph summary of the story of LOTR.

Asia – in English (5.75″ x 8.25″). Numbered edition. Front design: key art with composite of character portraits on the top and Ringwraiths on horses on the bottom. Back design: The Story of LOTR, details on the trilogy, advertisement for Major Cinexplex.

Canada – cardstock circular promotional piece (7.25″ diameter) with text in French, slogan in Tengwar (Elvish), and copyright notices in English. Printed on front side only, and back has slightly rough and sticky surface. Perhaps this was meant as a mousepad? Front design: key art with character composite on top and Ringwraiths riding horses on bottom.

France – flyer in French (5.875″ x 8.25″). Front design: key art with composite of character portraits on the top and Ringwraiths on horses on the bottom. Back design: thumbnail photos of various characters with a one-paragraph description underneath (Hobbits, Bilbo, Gimli, Aragorn, Arwen, Gandalf, Orcs, Legolas).

France – Movie Photo Card on cardstock, primarily in French with the title also in English (5.125″ x 8″). Front design: Four smaller photos (the four Hobbits, Ringwraiths on horses at the Ford, Gandalf leads the way in Moria, Galadriel’s Mirror) and one larger photo (the Fellowship in the Mines of Moria). Back design: title, key production credits and details, key cast members, history, and the story.

France – small handbill in French (approximately 7″ wide x 3.25″ high). Numbered edition. Front design: The One Ring and advertisement for UGC Prompto. Back design: collage of rectangular images like screenshots from throughout the entire movie, and a portrait of Frodo with The One Ring.

France – Small pressbook in French (8.25″ wide x 5.875″ high; 16 pages). Staples have been removed. Front design: the Fellowship in silhouette walking on a hilltop with the mountains in the background. Back design: The Argonath, and advertisement for CanalPlus France. Inside sections include: the story, character profiles and the actors (Gandalf, Saruman, Frodo, Sam, Pippin, Merry, Arwen, Galadriel, Legolas, Aragorn, Boromir, Gimli, Ringwraiths, Orcs), Peter Jackson, promotions.

Poland – small handbill in Polish (approximately 4.375″ wide x 6″ high). Front design: key art with character composite on the top and Ringwraiths on horses on the bottom. Back design: description of the plot. Rough translation of the back text (with thanks to Google Tools): The first adaptation of the famous trilogy from J.R.R. Tolkien. This “travelling film” tells the story of the main character Frodo Baggins in the fantastical land of Middle-earth. Faced against the Lord of Darkness – Sauron – Frodo embarks on a dangerous journey. With a Fellowship of friends, he desperately attempts to release the land from under the power of Sauron’s Ring. The extraordinary adventures of Frodo, as he crosses the treacherous landscape of Middle-earth, shows us how great a force is friendship that goes against the rulers of the darkness of evil. Already in theaters.

Taiwan – set of three promotional large-size cards on thick cardstock.

Thailand – flyer in English with some slogans in Thai (5.75″ x 8.25″). Numbered edition of 60,000. Front design: distinctive Thai composite artwork that has The Argonath at the bottom of the flyer and sepia-toned character portraits on the top. Back design: description of LOTR, Academy Awards nominations, and advertisement for Asia Major Experience, Major Cineflex, and Bank Asia.

UK – flyer (5.875″ x 8.25″). Front design: Frodo with The One Ring. Back design: Showcase Cinemas pre-book tickets and details on contest to win a limited edition crew jacket.

FOTR Odeon Promotional Postcard (UK)

Book Now!

[phone number] or call at your local Odeon box office.

Book at the Odeon.co.uk from December 3.

An ancient Ring thought lost for centuries has been found and,through a strange twist of fate,has been given to a small Hobbit named Frodo.

When Gandolf discovers the Ring is in fact the One Ring of the Dark Lord Sauron,Frodo must make an epic quest to the Cracks of Doom in order to destroy it !

However he does not go alone.He is joined by Gandalf, Legolas the Elf,Gimli the Dwarf, Aragorn, Boromir and his three Hobbit friends Merry, Pippin and Samwise. Through mountains, snow, darkness, forests, rivers and plains facing evil and danger at every corner the Fellowship of the Ring must go.

Their quest to destroy the One Ring is the only hope for the end of the Dark Lord’s reign.

The story begins December 19.

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