DVD 1 FOTR Marketing
The Fellowship of the Ring
Digital Asset Kit(s)
Images and details forthcoming.
Paper Press Kit(s)
Images and details forthcoming.
Official Promotional Kit
FOTR Promo Pin Set
For each film in The Lord of the Rings trilogy, the official DVD/VHS merchandising release kit was shipped to merchandising outlets and stores where LOTR video products would be sold. These kits – also known as Point of Purchase (or P.O.P.) kits – were shipped in custom-size cardboard boxes, and included a set of 12 pins/badges plus a combination of other promotional items for the store.
The P.O.P. kit for The Fellowship of the Ring included:
- 12 rectangular character pins.
- 1 rectangular-shaped vinyl window cling of the composite character poster.
- 1 copy each of 4 different mini-posters (approximately 13″ x 19″) of Aragorn and Arwen, Frodo and Sam, Gandalf, and The Black Rider sniffing for the Hobbits.
- 4 point-of-sale shelf tags that feature The One Ring in Frodo’s open hand.
12 FOTR Promotional Pins
- Aragorn
- Arwen
- Bilbo
- Boromir
- Frodo
- Galdriel
- Gandalf (the Grey)
- Gimli
- Legolas
- Merry and Pippin
- Sam
- Saruman
Other Items
Print Ads
Images and details forthcoming.
Posters
Images and details forthcoming.
Pins
Images and details forthcoming.
Other Items
Images and details forthcoming.
